Conférences et Formations

The second good idea

If growing is not an easy task, this is primarily because the implementation of this unique growth model runs up against a major difficulty. With the obvious exception of new business start-ups, the company director doesn’t build his business on new ground. The company has a past history and a culture that has to be taken into account. Moreover, its past has more than often been successful, since the company is still there, because it has an essence. So its directors had had a good idea right at the beginning. Now they must have a second good idea, and that’s much more difficult!

• Good or bad idea?
• Do you know what you’re inheriting?
• Can your business interest other markets?
• Can you develop your business within your client companies?
• Can you develop your sales offer without changing your business or your market?
• Will you be able to change to stay the same?
• Do you know what your customers think they can expect from your company and what would be risky for them to expect from it.
• What are the right words for your company?
• How can a company change the world with words?