What is the market that increases chances for success?
It is not a growing market, but a «buoyant» market i.e. a market that has the promise of a certain expansion within itself, on which the company that manages to see the weak signs of imminent change can lean. The company will therefore let itself be “buoyed along”.
It means that the market will have the potential to carry the company to success
In order to do this, it will have to keep its eyes open for “the opportune moment”.
Side View marketing is about how to identify these markets. And at the opportune moment.
- What’s causing you to be a prisoner?
- Do you fight against conventions
- Do you know how to seize the opportunity?
- How is experimental knowledge developed?
- Do you know how to turn uncertainty into your best asset?
Do you know how to develop your own line of thought?
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