There is no state of the art on this subject that will determine once and for all what should or shouldn’t be done. There are no solutions that can be reproduced to guarantee automatic growth in a particular situation. Growth isn’t born from either art or science, but from the remarkable
- Perspective 1 : Like the sage, the company director should be without ideas
It means that he does not look at any idea as absolutely true or absolutely wrong. He is “round” . He is opened to any new idea.
- Law 2 : Buoyant markets are where you can’t see them
- Law 3 : Go from being useful to creating value
- Law 4: The path to growth goes via price control.
- Law 5 : Having a second good idea
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